Anyone who spends any time shopping online, exploring blogs, or scrolling through Instagram regularly has heard of Sofia Amoruso’s book, #GirlBoss. The founder of Nasty Gal shares her thrilling journey to success and offers valuable advice on becoming your own girl boss. If you’ve read #GirlBoss, you’re probably thirsty for more inspiration on taking the reins of your own life, and creating yourself. Thankfully, there is more. Meet Miami native Amanda Del Duca, the mastermind behind Slasher Girl, a brand that takes being a girl boss to another level.
Amanda Del Duca takes the lifestyle of today’s generation and mixes it with irresistible, outrageously creative fashion to form Slasher Girl. At only 27 years old, Amanda has accomplished so much in the fashion industry. From being a stylist, creative director, fashion blogger, and now the founder of her own retail store, there is so much we can learn Amanda.
The best part? She’s not done yet. Her future is bright and she is definitely one to watch.
Get to know Amanda:
Occupation: Founder at SlasherGirl.com
Book: East of Eden by John Steinbeck / Lean In by Sheryl Sandberg
Hobby: Location Scouting with David Lundblad
Movie: Drop Dead Gorgeous
I started as a fashion writer in Miami after I graduated from University of Florida in 2005. From there I started assistant styling and then I started a personal style blog to get experience with online publishing and just beginning to learn the nature of social media. It felt natural to practice on myself and I started to really enjoy the process of putting together a photo series from start to finish. From my my work on my blog, I was able to start doing some of my own styling work locally and a bit for friends in New York. Eventually, I was doing creative direction work for an online retailer until I decided to start Slasher Girl, which would bring all my passions into one job.
Describe a Slasher Girl:
A Slasher Girl is someone with multiple careers. Like myself, a stylist / blogger / creative director, and now / founder. Really at the core though, a Slasher Girl is someone who is passionate about their dreams and works hard to make them a reality. We have a #SlasherGirl motto: Create yourself.
When did you realize that you wanted to open up your own online retail boutique?
I’ve wanted to have a retail store for ages – I honestly just didn’t think it would happen so soon. I still can’t believe it.
So many every day! I would say being able to transition between a business and creative mindset has been my daily challenge.
What is the most important mistake you ever made and learned from?
Not trusting my instincts. I’ve learned that I must trust myself and lean into the choices I make without guilt or hesitation.
What would you say to an individual who is on the line about starting their own business?
Try hard every day…and go for it!
Slasher Guy – maybe a flagship store.
Who is your role model and why?
I have so many! Currently I’m looking up to Sheryl Sandberg, Rihanna, Kelly Davies Green and Cassandra Kellogg.
Anything else you would like to share with Lady Code and its readers?
Create yourself! #SlasherGirl
Keep up with Amanda: